Etam’s new lingerie line was showcased in Paris last week, giving Victoria’s Secret a run for their money. Launched amidst much fanfare and scintillating performance from M.I.A., Lily Allen, Rita Ora, Lykke Li, and Selah Sue, check out the lingerie models sporting Bollywood inspired trimmings and trappings, crown flowers, trains, capes and lots of costume jewelry.